Having a social selling strategy in place can really help drive sales for your company. But what does it involve? Well, essentially it’s the use of social media networks to engage with new and existing clients. Every business can benefit from social selling, and the international education industry is certainly no exception. Let’s take a look at some key strategies you can use!

Identify the Right Channels

Firstly, it’s important to find out which social media platforms your target audience uses and establish your presence there to connect with them. For example, your clients may prefer visual content and be active on Instagram, so you might consider this as your main channel. Research which platforms your audience is interacting with most and use that!

Optimise Your Social Media Profiles

It’s also vital that your business social media profiles look the part, so make sure they include:

- Keywords related to your industry

- A professional profile picture and cover photo

- A clear and concise bio

- Relevant hashtags

- A link to your website

- Your contact details  

- Your best content at the top of your profile.

Post Relevant Content Consistently

Create and share interesting content that will target your audience’s questions and provide solutions to their problems. Content could come in many forms, such as blogs, media articles, podcasts, videos or webinars. Post this content regularly on your social media profiles and in relevant groups to attract potential clients. 

Track Your Progress

Last but not least, make sure to track your efforts using social media platform analytics. You can use this data to gain an insight into your follower growth, engagement levels, what type of content is working and what is not, and most importantly, to adjust and improve your strategy over time.

Article written by Stephanie Clark